Tuesday, March 31, 2009

SEO and Backlink Building

Contributed by Justin Harrison

If you are trying to rank high in a search engine for a competitive phrase, you will need more than SEO tactics. You will need a lot of backlinks.

Backlinks are links from other websites or blogs that link to your website. Some good backlinks will do more than anything you can do on your own site.

When somebody embeds a link to your page, they are implying that they value the content of your site. When Google or any other major search engine spots this link, they tally it like a vote.

Anchor text is more important than how many sites have links to your site. Anchor text is what people see when they click on a link. Search engines will see the anchor text as well. This is one way they know what your site has to offer.

This is the reason that you need to anchor text of links that are incoming to the top keywords when you can. Now that you know why backlinks are critical, let's discover some ways to make them happen.

People will be more likely to embed links to your site if they find it useful, interesting, and one-of-a-kind. Therefore, you should try to offer unique and controversial conent. Remember, offering well-maintained material that isn't available elsewhere on the web is key to getting links!

Try to make it really easy for other websites to link to your website. Try setting up a "link to us" page to simplify the process. Also, make sure that you include keywords in the anchor text.

All you have to do is write a few articles and request that they be listed in article directories. Webmasters will select them to be posted on other sites with a link to your site. With just one article, you can get many links back to your site. Or you can directly contact sites that fall into your field and ask if you can be a regular contributor.

About the Author

Justin Harrison is a leading (http://www.justinharrison.com/) Internet Marketing consultant responsible for the (http://www.justinharrison.com/) Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.
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