Contributed by Justin Harrison
An AdWords advertising campaign is built around short but carefully worded advertisements. Although limited in size, these advertisements can be very successful in attracting the attention of users who will then click on the advert and be taken to your website.
Two methods for this advertising practice exist related to the positioning of advertisements. Once you've set up your AdWords campaign, you will be presented with the option of either placing your ads on the search or the content network (in this case, AdSense), or on both.
Ads in the search network are linked up with a list that contains keywords that are closely tied to the advertisement's text and will then hopefully catch the eyes of more potential visitors who are actively seeking out your product or service.
Within the content network, as opposed to the other, your ad will be surrounded by an article or other content which is related. So in this scenario, your ad is viewed by readers who are maybe not thinking about purchasing at the moment, so, they are only browsing and not searching.
The effectiveness and performance of search advertisements far exceed that of contextual advertisements. In order to drive more traffic to your website, though, you could target both networks (in effect 'broadening your net') by selecting the search network check box for one and the content network check box for the other.
Contextual adverts have their advantages despite the fact that they may not give as many advantages as a search based advert. Your cost per hit is a lot lower and you'll have a little more flexibility in where your adverts land.
Even if you have already done advertising with AdWords, you may want to begin a new campaign if you want to target the content advertising folks. It may be possible to use the same campaign on the content network but it might not be as effective since the audience is usually considered more passive.
In the final analysis, a well run search network campaign is usually the most effective way to generate business but with a little ingenuity and well written copy there is no reason why this could not be supported by a parallel campaign on the content network.
About the Author:
Justin Harrison is a leading (http://www.justinharrison.com/) Internet Marketing consultant responsible for the (http://www.justinharrison.com/) Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.
An AdWords advertising campaign is built around short but carefully worded advertisements. Although limited in size, these advertisements can be very successful in attracting the attention of users who will then click on the advert and be taken to your website.
Two methods for this advertising practice exist related to the positioning of advertisements. Once you've set up your AdWords campaign, you will be presented with the option of either placing your ads on the search or the content network (in this case, AdSense), or on both.
Ads in the search network are linked up with a list that contains keywords that are closely tied to the advertisement's text and will then hopefully catch the eyes of more potential visitors who are actively seeking out your product or service.
Within the content network, as opposed to the other, your ad will be surrounded by an article or other content which is related. So in this scenario, your ad is viewed by readers who are maybe not thinking about purchasing at the moment, so, they are only browsing and not searching.
The effectiveness and performance of search advertisements far exceed that of contextual advertisements. In order to drive more traffic to your website, though, you could target both networks (in effect 'broadening your net') by selecting the search network check box for one and the content network check box for the other.
Contextual adverts have their advantages despite the fact that they may not give as many advantages as a search based advert. Your cost per hit is a lot lower and you'll have a little more flexibility in where your adverts land.
Even if you have already done advertising with AdWords, you may want to begin a new campaign if you want to target the content advertising folks. It may be possible to use the same campaign on the content network but it might not be as effective since the audience is usually considered more passive.
In the final analysis, a well run search network campaign is usually the most effective way to generate business but with a little ingenuity and well written copy there is no reason why this could not be supported by a parallel campaign on the content network.
About the Author:
Justin Harrison is a leading (http://www.justinharrison.com/) Internet Marketing consultant responsible for the (http://www.justinharrison.com/) Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.
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