Contributed by Alan Edmunds
There are two major types of business models that entrepreneurs use to make money blogging. The first and most common way to turn a blog into a profit making machine is to sell advertising to different companies and brands who want to reach that blog's readers.
The second way to make money through blogging is to create positive associations between the brand and the readership. Both types can make a lot of money, especially if the blogger knows a lot about marketing.
If the purpose of your blogging is to sell advertisements, there are a couple of ways to go about the process of getting sponsors and advertisers. You can get someone else to do the work for you or you can do all of the work on your own.
Within the first group, many people make money blogging by selling space through Google's AdSense program. The advantages of this program are numerous, as it requires very little effort on the part of the blogger or webmaster to begin raking in profits.
However, most people discover that they make less money through this method than they had hoped that their blog would earn.
Selling advertising directly to companies who want to put banner ads or sponsored links on your blog can take quite a bit of time, but it is often fairly lucrative. If you have a lot of contacts in industries that are related to the topic of your blog, you may want to try to go this route.
Those with a strong sales background or who know how to pitch a deal can make a lot of money renting blog space to those companies that are interested in your blog.
The biggest problem with this method is that you need already to have a sizeable number of readers in order to convince companies to take the bait.
Blogging should continue to be more and more lucrative so that there will be many more companies that will consider getting into the action and advertising via blogs. Some companies are starting up their own blogs to act as somewhat of a friendly face for their company.
The company will often hire an established blogger who will write the blogs for them that appeal to the company's consumers.
More than one writer who never even dreamed that he or she could make money blogging has been approached by a company and offered quite a pretty penny for this kind of gig.
Choosing a free blogging site can feel overwhelming because there are so many options. There are several large free blog-hosting sites that dominate the blogosphere, but there are also smaller sites.
You can chose a large site like Blogger or a smaller site. It all depends on what you believe your priorities might be.
The best reason to choose a site over others is its reliability. Larger sites take precedence in that category. When you choose from a larger site, you can be assured that the site won't crash or disappear in a heartbeat, leaving you high and dry.
A company or site that has credibility by virtue of being around for a while is likely to carry the resources to make sure there arent any technical glitches.
However, many bloggers decide that this isn't enough of a selling point. The bloggers who choose to go with smaller, newer blog hosting sites do so for a variety of reasons, but perhaps the number one advantage is a fairly abstract one.
Bloggers tend to relish the fact that the Internet is a place where the underdog has a strong chance of success, and by choosing to have a small company as a blog host, a blogger is casting his or her vote for David against Goliath.
About the Author:
Alan Edmunds is a (http://www.greyandassociates.co.uk) party wall surveyor, working for a firm of (http://www.greyandassociates.co.uk) party wall surveyors. In his spare time he enjoys scuba and freediving.
There are two major types of business models that entrepreneurs use to make money blogging. The first and most common way to turn a blog into a profit making machine is to sell advertising to different companies and brands who want to reach that blog's readers.
The second way to make money through blogging is to create positive associations between the brand and the readership. Both types can make a lot of money, especially if the blogger knows a lot about marketing.
If the purpose of your blogging is to sell advertisements, there are a couple of ways to go about the process of getting sponsors and advertisers. You can get someone else to do the work for you or you can do all of the work on your own.
Within the first group, many people make money blogging by selling space through Google's AdSense program. The advantages of this program are numerous, as it requires very little effort on the part of the blogger or webmaster to begin raking in profits.
However, most people discover that they make less money through this method than they had hoped that their blog would earn.
Selling advertising directly to companies who want to put banner ads or sponsored links on your blog can take quite a bit of time, but it is often fairly lucrative. If you have a lot of contacts in industries that are related to the topic of your blog, you may want to try to go this route.
Those with a strong sales background or who know how to pitch a deal can make a lot of money renting blog space to those companies that are interested in your blog.
The biggest problem with this method is that you need already to have a sizeable number of readers in order to convince companies to take the bait.
Blogging should continue to be more and more lucrative so that there will be many more companies that will consider getting into the action and advertising via blogs. Some companies are starting up their own blogs to act as somewhat of a friendly face for their company.
The company will often hire an established blogger who will write the blogs for them that appeal to the company's consumers.
More than one writer who never even dreamed that he or she could make money blogging has been approached by a company and offered quite a pretty penny for this kind of gig.
Choosing a free blogging site can feel overwhelming because there are so many options. There are several large free blog-hosting sites that dominate the blogosphere, but there are also smaller sites.
You can chose a large site like Blogger or a smaller site. It all depends on what you believe your priorities might be.
The best reason to choose a site over others is its reliability. Larger sites take precedence in that category. When you choose from a larger site, you can be assured that the site won't crash or disappear in a heartbeat, leaving you high and dry.
A company or site that has credibility by virtue of being around for a while is likely to carry the resources to make sure there arent any technical glitches.
However, many bloggers decide that this isn't enough of a selling point. The bloggers who choose to go with smaller, newer blog hosting sites do so for a variety of reasons, but perhaps the number one advantage is a fairly abstract one.
Bloggers tend to relish the fact that the Internet is a place where the underdog has a strong chance of success, and by choosing to have a small company as a blog host, a blogger is casting his or her vote for David against Goliath.
About the Author:
Alan Edmunds is a (http://www.greyandassociates.co.uk) party wall surveyor, working for a firm of (http://www.greyandassociates.co.uk) party wall surveyors. In his spare time he enjoys scuba and freediving.
Atomic Blogging can take your blog to new levels of income.
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