Youtube Video Marketing Tips - Optimize Your Videos for Youtube

Contributed by Marcus Richard

OK so, you're posting videos on YouTube and they look... well, they look like junk. You're wondering what the heck is going on and how the heck to fix it, right? Well, that's where we come in. This article will give you some quick tips and tricks to getting the best quality you can out of YouTube until they change the how and what of their service to allow for better videos.

So here's the skinny on what you need to do to get your videos to be all they can be on YouTube without massive headaches, expensive hardware, and Hollywood-sized editing budgets. The following are the major points to take into account prior to uploading your videos.

Resolution

YouTube display in a fairly specific resolution and to help their compression utilities get your video up with the minimum of loss of quality, you need to match your video to their resolution. Since they're using 720p now, which means you should have 1280x720 pixel resolution, you need to set your video resolution accordingly. This will cut down on compression time and give you a better idea of what your video will look like in the end. It's not so bad really. The resolution is HD and that means that you can get a real HD experience out of YouTube.

Bit Rate

You're asking what the heck that is right? Well, simply it's now much information your video will contain per period of time. Normally this comes up in Kilobits or Megabits per second. Obviously, in this regard, the higher the better. However, if you go too high, the video files will far exceed the limitations of YouTube so you need to learn balance, Grasshopper. In this case, you still want a high number but you don't want it to be sky high. Somewhere around 6 Mbps to 8 Mbps is a good range. Then, when the video gets to the YouTube compactor, it'll have enough data to retain quality. YouTube can handle up to 1GB of file but only 10 minutes so pay attention to that also.

Audio Format

What else can you do to help YouTube make your video the best it can be? Well you can make sure your audio tracks are set to MP3 or AAC encoding (44.1KHz Stereo) for one.

Video Format

Another thing you can do is make sure the file format is H.264, MPEG-2 or MPEG-4 format because quite simply, YouTube doesn't really like much else. You can get yourself a video editor that handles multiple formats to help you with all of this and so that you can convert and edit as you need. You needn't pay a lot for one, even Quicktime Pro is only $30. Finally you can keep your video file above 30 frames per second and this will help reduce jitter after the compression process.

Take all of this into account and you're on your way to some better looking YouTube videos in the near future. Now get out there and get to work!

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The Twitter Phenomenon

It seems like Twitter is exploding; thousands of people are signing up every day. I have yet to see how Twitter will survive in the long run as the service is free and there are no ads to generate any income. So they must have a big bucket of cash to burn.

Nevertheless, because there are so many people now, there are opportunities to make a buck, using Twitter as a free source of leads, hopefully qualified in some way.

Here are several low-cost products that will guide you in how to make money from Twitter:

Turbo Cash Generator
The 5 Dollar Twitter Trick
The Twitter Report
Twitter Lead Generation
Twitter Traffic Exposed
Twitter Traffic Machine

Using Free Classifieds to Your Advantage

Contributed by Alex Wu

Given the fact that folks have been using free classifieds to find, sell, and buy items for more than thirty years, they are practically an institution. They have endured where many other trends have not. Part of the reason they are so popular is because they are so versatile. They can be used for just about anything. You can find practically any item, product, or service you might want by browsing the classifieds. You really never know what you are going to come across.

That being said, simply placing an ad does not guarantee success. You need to follow a few fundamental rules. Some ads are more successful than others. That is simply fact. What separates the successes from the failures is usually the ad itself rather than what it is advertising. There is one key thing to remember when placing a classified ad. You need to remember that your sole reason for placing it is to get people interested.

You place it because, for whatever reason, you want people to read it and contact you to get more information. You have to interest and intrigue your readers. It does not matter if you are trying to give away free puppies or to sell a private product or service.

People are not going to contact you if they are not interested. Therefore, you have to catch their eye. In some ways, it is often better to avoid actively selling something in your ad. It is far better to pique someone's interest and then try to sell what you are advertising when they contact you.

If you try to sell something too much, then people will generally do the exact opposite. Rather than being interested, they will be put off. You have to make them want to contact you rather than forcibly trying to sell or give them something. You can get to that point after you have them intrigued with the subject of your ad.

One of the ways you can do this is by staying away from ads which only run a week or so. These are considered one-shot ads and they rarely do any good. You should either let your ad run for a few weeks at least, or place a subtly different ad every week. That way, you can keep catching the readers' eyes. This is also the reason so many people prefer free classified ads.

As stated, people turn to the classifieds for many different reasons. There is literally no limit to what you can use them for; it all depends on you. They are, for instance, ideal for getting more visitors to personal or business sites or blog pages. People who are trying to sell something can also be helped by them. It does not matter if they are trying to sell services or products.

Naturally, free ads are a wonderful place to buy and sell things as well. Perhaps you are looking to buy a washer and dryer, a stove, a futon, or any number of other things. Perhaps you are even looking for a roommate! Then, too, perhaps you have something other than a private product you want to sell. People who are having garage sales and yard sales can even benefit from advertising.

Alex Wu runs a (http://www.Jihoy.com) free classifieds social network site that lets people post their ads, build profiles, and connect. He hopes to create an active environment for businesses (http://www.Jihoy.com) post free ads and build relationships.

If you have a blog, you need to read Blogging to the Bank.

6 Steps to Creating a High Converting Squeeze Page

Whether you're aware of what squeeze pages are in Internet Marketing or not, it's time to make them a serious part of your online success. Why? Because squeeze pages are designed to build a list of prospective buyers that you can email over and over again and seriously ramp up your online profits for years to come.

Before we get down to mechanics, let me explain why you really cannot afford to leave squeeze pages out of your marketing mix:

Most of the people who visit your web pages will not buy. It's a well known fact and cannot be avoided. Why don't they buy? Many reasons, including trust, not having the money available and also being distracted by their surroundings (such as screaming kids or a blaring TV). However, this can be easily worked around by capturing a name and email address via the squeeze page and staying in touch with that person in order to close the sale over time.

Another reason to build a list via a squeeze page is because you have the opportunity to sell more related products to that list of people over time. Not only can you close down on one sale for the initial item, but you can also consider promoting complimentary products that your list subscribers will appreciate.

All of this builds trust and long term security for your online business, but building a list is hard when you're unable to get people to sign up in the first place. That's why a squeeze page is so effective, because it literally forces a person to opt-in to your list in exchange for valuable, free information or rewards.

There's no distraction, just action!

So here are the 6 steps to transform (or create) your killer squeeze page:

1. Use professional graphics and a nice, clean layout. This will inspire trust and help towards removing any doubts about what your intent is.

2. Sell your free information just as you would the actual product. Remember that people are busy and untrusting, so you really need to bullet the main benefits of handing over their name and email address.

3. Remove all distraction. A squeeze page is designed with one thing in mind, nothing else... to capture a name and email address. It is surprising how many pages I see with other ads, tons of links and too much text going on. Just give the visitor enough clear cut reasons to opt-in, no more and no less.

4. Use "call to action" phrases. It's a proven fact that people respond better when actually asked (or told) to do something specific. It makes sense when you think about it, and a simple "fill out your name and email address to the left/right" is all it takes. This should be obvious to more experienced marketers, but you'd be amazed at how many people miss this.

5. Tell them what's coming. Make sure you let the reader know what will happen next and exactly when it will happen. This will improve the opt-in rate and reduce distraction on the other side of the opt-in after taking action.

6. Use a serious disclaimer. Show the visitor that you're not interested in spamming and where possible, try to reinforce this by referring to your auto responder policies which will do everything they can to stop spamming occurring within their network of customers.

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Using Article Marketing For Traffic Generation

Contributed by Raymond Krost

Generating quality traffic to your website cannot get easier these days. Today, you don't need to spend thousands of dollars to hire SEO specialists and you certainly don't need to beg established webmasters to link with you.

I highly recommend article marketing. This is an effective, hassle-free marketing tool that can help you drive interested parties to your website and pull up your search engine ranking by just distributing quality articles over the World Wide Web.

Use attractive titles. If you want to increase your open rate, you need to make sure that your article titles are interesting and attention-grabbing. They must have the ability to move online users to open and read your articles. Make it a habit to use powerful, compelling words that can evoke action or use terms that can touch human emotions.

Power up your titles. You surely don't want your articles to be ignored once they were shown on search page result. You would want online users to click on them so you can boost your open and eventually your conversion rate. You can do this by using striking titles. I suggest that you make use of words that can evoke action so you can get online users to act on your favor.

Deliver fresh, unique articles. Don't just rewrite the articles you see on the Internet. To make your copies more valuable to the eyes of online users, strive to offer fresh information that are not yet or seldom discussed online.

Be always on the lookout for new issues that your potential clients might get interested in and be sure to be the first one to write about them.

You need to feed online users with information that they need. By doing so, they will see you as someone knowledgeable on your chosen niche. This will drive them to like you or even trust you that they will consider doing business with you in the long run.

Deliver fresh content. Avoid rewriting somebody else's articles or discussing topics that were already covered by other writers over and over again. To make your articles more valuable to the eyes of your potential clients, strive to write about new topics that have direct impact on your chosen niche.

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Create the Best E-mail Marketing Campaign Possible

Creating a successful e-mail marketing design depends upon a few key points. The first key is to keep it simple. If your e-mail contains a flashy attention-grabbing window of opportunity, but no real content, you're not going to get the results most businesses desire. People steer clear of the gimmicks, so if your current campaign is 'gimmicky', you may want to consider revamping. If you make the decision to revamp, consider the following.

Try a simple e-mail newsletter. The reason for this is that, according to a recent report by Nielson Norman Group, the average e-mail user only reviews an Internet newsletter for an average of 50 seconds, whereas marketing campaigns by e-mail only hold the reader's attention for around four seconds. As you can see, the newsletter format will hold your average reader's attention 10 times more than the normal e-mail, Which in turn brings us to the actual design of the newsletter or the e-mail.

It's important to create a simple e-mail marketing design that both captures the attention but also keeps the attention. The simple truth is that most consumers and e-mail users only read a fraction of the e-mails they receive. The rest of the e-mails that they actually open are merely scanned for content. Depending upon the individual, different advertising dynamics are found appealing. For this reason, your e-mail newsletter or advertisement should appeal to each of these demographics.

Aside from simplicity, an effective e-mail marketing campaign will utilize ASIC principles of design, by promoting contrasting colours to draw the eye and call readers to action over the amplification of certain statements. You may also want to consider the very e-mail in-boxes from standard e-mailing sources. For example, Hotmail and AOL both offer varying standards when it comes to opening e-mail. It's a good idea to use colours and fonts that will be visually appealing in any e-mail genre.

Most e-mail forums have moved on to the concept that design segment should not contain more than 200 to 300 pixels. This means that your e-mail design should not be disproportionate. Try to ensure that your marketing design has a smooth flow and is distributed evenly for the entirety of the content.

There have been countless studies on how most Internet users read e-mail and various documents throughout the web. Your desire should be to gain reader attention and you can be sure to do this by using an e-mail marketing design. The most effective design is constructed around a five second view of any page. That means any information put on your page should be readable or able to be scanned within a five second time constraint.

It's a good idea to use your knowledge, when it comes to marketing and media, to ensure that your message takes up less real estate than standard e-mail advertisements. If your e-mail ad takes up too much space or comes across too spammy, most ISPs will automatically filter it out as junk.

The imagery you placed inside your e-mail should convey a rapid message; don't make the mistake of using photos and logos for mere beautification. To make the most of your marketing campaign, ensure that your pictures says something besides "I'm pretty".

E-mail marketing is a rapid response industry. This means you must be certain to give your potential clients every opportunity to make contact with you. You can be easily contacted via contact information placed within your messages. Be sure to include links to your site, your address information, your phone numbers, your fax number, and any other information that can be used to contact you on a daily basis, in every e-mail that you send to potential clients.

Let's face it! Without the proper e-mail marketing design, your e-mail campaign may well be predestined to fail. Knowledge is power! Use what you have learned here and from other resources well and your e-mail campaign will stand a much better chance of adding profit to your bottom line.

It is not wealth one asks for, but just enough to preserve one's dignity, to work unhampered, to be generous, frank and independent. -- W. Somerset Maugham (1874 - 1965), Of Human Bondage, 1915

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Squidoo Marketing

Contributed by Eric Johnson

I know what you're thinking, but stay with me. It's easy to make money with Squidoo; it is simple; just follow along and I will show you.

So what is Squidoo?

Squidoo is a massive social network with affiliate marketing.

It is a network of single pages, called "lenses", which display views and opinions. These lenses can be on anything you want -- health, travel, people, tourism, sports, music etc. By making a lens you become a lens master.

Make Money With Squidoo

Squidoo is a great platform where you can give your views and opinions. It enables an opportunity to mix your passion with Internet business. Through this medium, you can run a very successful business no matter how different your products are. You can start a home business, within an hour, without your own website.

Squidoo lenses get indexed fast. Google loves Squidoo. Within 2 days you might have your own lenses listed with Google search. Your lenses may link to other big sites like eBay and YouTube. Usually, lenses don't focus on content matter. They generally recommend and then link to the content matter on the web. Therefore, effort is made to encourage your own personal knowledge and products through your lens.

Do Some Charity As You Make Money On Squidoo

Squidoo makes it possible for you to create your own unique business and then earn money for yourself or for charity. Squidoo shares its revenues with its lens masters. 50% of the revenue goes to the lens masters while 45% goes to Squidoo and 5% of the revenue goes to charity. Thus, the aim of Squidoo is to pay the maximum amount to the lens masters and to charity. And what a way to prove the old adage "Charity begins at home"! Even if your lens is not able to hit the top of the charts, it will still be able to generate money for you, as it has been included in the pool of lens masters.

To sum up, Squidoo is a lively platform where you can place your ideas and expressions and you will find thousands of people interested in it as well. It is a totally free tool to boost your affiliate sales and a very simple way to promote your product or your expertise. How passion turns into profit can be seen by using Squidoo!

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Social Marketing and Twitter

Social marketing involves marketing techniques and strategies that appeal to the behavior of people in order to gain more prospective clients and increase traffic rates in online businesses. It focuses on target markets that thrive in social media websites such as Twitter and Facebook. In order to gain more customers, Internet marketers would usually join these websites and appeal to their gained friends and followers into visiting their links and posted sites. Twitter, for example, has a lot of unique features that makes it stand out among other social networking sites, making it a very popular place for people to get to know one another. You gain relationships, share information, and basically update your group of friends what is going on with your life.

Twitter has become a massive social network and Internet marketers want to take that into their hands by taking advantage of its features. So, what they do in order to seep in their marketing into their Twitter network is through RSS feeds.

A website known as TwitterFeed.com allows people to feed in their blog's RSS to the site for a small sum. Once the process is done, each time a new entry is posted in the said blog or website, the data feed gets tweeted into Twitter. From there, anybody who is a part of your network, be it a friend or a follower, can view your tweet and visit any link to the blog entry. Since Twitter has developed into a place where people can buy and shop online as well, you can imagine the number of clicks that you'll get when you feed your blog to the Twitter network.

The only disadvantage of social marketing in Twitter is the constant updating that you have to do and managing your accounts as you are going to be creating more than five for your network to grow. This is a very good example of social marketing and a lot of Internet marketers are engaging in it as they prove to be good sources of traffic and profit. So how does earning money through Twitter work?

How do you apply social marketing in a website that only allows you to tweet statements? These are just some of the things marketers do in order to fully optimize the powers of Twitter: The first step is to actually find people to follow your Twitter updates. Adding friends and finding followers who especially key in familiar searchers are your best bet in getting hundreds of clicks.

Use avatars whenever you create an account in Twitter. This way, people will know that you're a real person and not some bot that's only adding friends using Twitter friend adder tools. The more people in your networks, the more traffic you'll get for your blog or online business.

Try uploading really interesting pictures for your avatar for surefire adds.

If you don't mind the extra work, then the last tip is to keep replenishing the accounts that gets suspended in Twitter. A lot of accounts are susceptible to suspension, especially when you tweet similar updates frequently.

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Twitter Traffic Exposed

Twitter is growing fast right now, and as internet marketers, we need to capitalise on this trend to ride the wave and increase our sales.

Two British guys I know in the Internet marketing circle, Jani G and Ian Fernando, have just released a course on exactly how to do this.

This course is called Twitter Traffic Exposed.

While going over the sales page of this particular e-book, I was impressed and decided to go ahead and make the purchase myself. Fortunately, it was worth the money spent!

The e-book in question is Twitter Traffic Exposed by Jani G and Ian Fernando. I dug right into the training and, before I knew it, had completed all 77 pages.

I have read several of the latest e-books on Twitter. I didn't find a bunch of tricks and gimmicks in this book. Instead, I found solid information on both the use of Twitter and great insight on social marketing in general.

One of the things that really stood out is the importance of have a unique profile (background image) that sets your Twitter page a step above the rest.

This is only a fragment of the great information contained within the pages of Twitter Traffic Exposed. If you are using Twitter for marketing and business, or are thinking about doing so, this is a great resource.

Twitter has just received the coveted PR 9 (page rank) on Google -- so if you aren't already using Twitter, now would be a great time to get started as it's only going to get bigger.

Twitter is a resource that is here to stay. It's been the talk of the television media and is quickly becoming a household term. Twitter Traffic Exposed is a great place to learn the right way to do things both on Twitter and in the world of Web 2.0.

Long story short, four stars guys! You've created a winner here! I can't wait to get into the videos tomorrow! Many thanks!

Make Money Doing Stuff You Normally Do

Here is a list indicating the how you can make money doing stuff you normally do anyway:

1) http://www.beatthat.com comparison of price
2) http://www.popcuts.com buying music
3) http://www.scoopt.com taking pictures
4) http://www.listasaurus.com list online classifieds
5) http://www.cellware.com sharing mobile content
6) http://www.yuwie.com socialize
7) http://www.predicttify.com for prediction
8) http://www.triond.com for content
9) http://www.linkbucks.com social advertising
10) http://www.hits4pay.com reading emails
11) http://www.zoomandgo.com sharing travel photos and videos
12) http://www.payperpost.com paid to blog

source: Alpha TalkBack with Stephen Pierce
audio: http://www.dtalpha.com/talkback/?p=97

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Build Your List

Contributed by Rick Freeman

The amount of possible actions that the Internet offers for auto responders to build your list is limitless. With the use of auto responder series, Internet site owners are able to get visitors to repeat their visits and sales. Strategies that are effective for many individuals are those that follow.

Instead of building your email list with a daily or weekly eZine, publish a large monthly eZine as an e-book format delivered through auto responder in Adobe .pdf file format. Articles will form the bulk of your e-book, but each issue should also include such additional areas as quotes, industry tips, links to favorite websites, and pro advice.

Many people enjoy sprucing up their e-book by adding brilliant colors and audio/video file links, as well as ads. Once you have your e-book packaged, you can charge a monthly fee, and offer a yearly discount package. You can make additional profit off of your e-book by selling ad space in both the auto responder notifications of new issues and the informational series that you send out to your new prospects.

Including article directories on your site is another tip. Regular article directories can include a variety of topics, but these types of articles are designed to focus on a specific industry topic and always include their own ad along the top of their page. By inviting others to share links through a link exchange program, article directories further expand the marketing techniques.

Another tip is to simply encourage the writing of articles for your directory and include a resource box which will allow webmasters to list their website address. Smart owners engage in this activity because they know it will drive traffic to their website through the links. More information can easily be found by searching the terms 'link exchange software' or 'article directory software'.

If the webmaster feels truly confident in his area of expertise, he will offer a class based on that knowledge. These courses, sent through auto responder, can be fun and informational, but ultimately the goal is to link visitors back to the website. The marketing goal is to get people to fill out a form for email subscription services offered through the auto responder. The marketing continues as those that fill out the form are offered more information, in the guise of the courses, about the products that the website offers.

You've been shown how easy it can be to use the following to build your list: e-Zines, e-Books, directories, and online courses. Internet marketing can be an effective way to increase your business, even if your business is not online based.

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Accelerate Your Article Marketing Campaign

Contributed by Raymond Krost

Making a huge impact through article marketing is relatively easy but it may take so much time and effort. Don't worry, it will surely worth it as the benefits you can get are extremely rewarding.

It can help you attract more people to your website to increase your sales leads, secure a good page ranking on major search engines, and ultimately make yourself known in the online arena as an expert on your chosen niche. This amazing marketing and product promotional tool is commonly called as article marketing.

If you have the money to spare, you may hire a couple of competent ghostwriters who can provide you with at least 10 articles per day. If you'd rather do the legwork by yourself, it would help if you can remain focused and determined. You must also be willing to extend your writing hours, write several short articles, and eliminate procrastination from your system.

Use the inverted pyramid technique. This is to keep your readers satisfied. You can do this by loading your first paragraphs with the juiciest details. When people see that the first 100 words of your articles are compelling, they are more likely to read your articles in their entirety.

Produce more articles. When using article marketing, you have to understand that both your expert status and the number of your backlinks largely depends on the number of your articles.

If you want to lure more people to your website and rank higher on Google, you must strive to produce more articles per day. By more, I mean a minimum of 10 articles that you should submit to major publishing sites every single day. This will help you strengthen your online presence and make both online users and search engine think that you have so much information to offer.

Get to know the people you are writing your content for. If you would like to make your content highly targeted and focused, you must first understand the needs and demands of your potential clients.

Don't' advertise on your content. Remember, article marketing is not designed for blatant ads. So, steer clear from inserting sales pitches on your content. Instead, focus on giving your readers the kind of information they need to keep them satisfied. When you do, these people are most likely to visit your site and they might even consider purchasing from you.

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Email Marketing Design Create The Best Campaign Possible

Create the Best Email Marketing Design Possible





Creating a successful design for an email marketing campaign depends upon a few key points. The first key is to keep it simple. If your email contains a flashy attention-grabbing window of opportunity, but no real content, you're not going to get the results most businesses desire. People steer clear of the gimmicks, so if your current design is 'gimmicky' you may want to consider revamping. If you make the decision to revamp consider the following.

Try a simple email newsletter. The reason for this is a recent report by Nielson Norman Group, the average e-mail user only reviews and Internet newsletter for an average of 50 seconds. Whereas, marketing designs boarded by e-mail only hold the reader's attention for around four seconds. As you can see the newsletter format will hold your average readers attention 10 times more than the normal email. Which in turn brings us to the actual design of the newsletter or the e-mail.

It's important to create a simple email marketing design that both captures the attention but also keeps the attention. The simple truth is that most consumers and e-mail users only read a fraction of the e-mails they receive. The rest of the e-mails that they actually open are merely scaned for content. Depending upon the individual, different advertising dynamics are found appealing. For this reason, you're e-mail newsletter or advertisement should appeal to each of these demographics.

Aside from simplicity, an effective email marketing design will utilize ASIC principles of design. By promoting contrasting colors to draw the eye and call readers to action over the amplification of certain statements. You may also want to consider the very e-mail inboxes from standard for e-mailing sources. For example Hotmail and AOL both offer varying standards when it comes to opening e-mail. It's a good idea to use colors and fonts that will be visually appealing in any e-mail genre.

Most e-mail forums have moved on to the concept that design segment should not contain more than 200 to 300 pixels. This means that your e-mail design should not be disproportionate. Try to ensure that you're marketing design has a smooth flow and is distributed evenly for the entirety of the content.

There have been countless studies on how most Internet users read e-mail and various documents throughout the web. Your desire should be to gain reader attention and you can be sure to do this by using an e-mail marketing design. The most effective design is constructed around a five second view of any page. That means any information put on your page should be readable/scannibal within a five second time constraint.

It's a good idea to use your knowledge. When it comes to marketing and media, to ensure that your message takes up less real estate than standard e-mail advertisements. If your e-mail add takes up too much space or comes across too spammy, most ISPs will automatically filter it out as junk. The imagery you placed inside your e-mail should convey a rapid message, don't make the mistake of using photos and logos for mere beautification. To make the most of your marketing design ensure that your pictures says something besides "I'm pretty".

E-mail marketing is a rapid response industry. This means you must be certain to give your potential clients every opportunity to make contact with you. You can be easily contacted via contact information placeed within your messages. Be sure to include links to your site, your address information, your phone numbers, your fax number and any other information that can be used to contact you on a daily basis, in every e-mail that you send to potential clients.

Let's face it! Without the proper email marketing design your email camapaign may well be predestined to fail. Knowledge is power! Use what you have learned here and from other resources well and your email design will stand a much better chance of adding profit to your bottom line.

If you have a blog, you need to read Blogging to the Bank.

The Secret To Generating Affiliate Marketing Leads

Probably the best way to get affiliate marketing leads is to use a mailing list. We're not talking about the mailings lists people used to use, where you purchased a list of 1000s of names for a price and then sent offers through the mail to each one of them. But opt-in email mailing lists. You don't have to buy names�people will give you their names, for free! Here's an example.

You have a simple website where you offer helpful information about how to train pet birds to behave well or talk. Through that site you promote one or more affiliate marketing programs. Maybe you link to a CD that helps teach birds to talk and you make profits (or hope to) from the sales your link generates through affiliate marketing. Or maybe you link to a pet shop that sells bird supplies and you get a small commission on each person that clicks through or registers on their website.

Whatever type of affiliate marketing you have in place, as long as you have visitors to your site looking for information, you can generate affiliate marketing leads by using your own mailing list. It's easy to get started.

There are many different software programs available online to help you manage a mailing list, from expensive programs with all the bells and whistles to free online programs. Choose one that fits your budget and your anticipated demand. You won't need to spend a lot of money when you're first starting out and if the operation expands dramatically you can always transfer your list to a higher-end provider later.

Once you have your mailing list software or service ready to go, it's time to get affiliate marketing leads to go into it. If your site is about birds, as mentioned above, then you're obviously providing information about birds to draw visitors there to click on your affiliate links. Simply ask people to register at your site, or to sign up for a mailing list or occasional mailings, with more of that great information. You can't just throw a register box in there and hope, you have to entice a person to want to sign up. Maybe when they do, you'll send them 10 tips on how to keep a bird from biting, or tips on the best way to make a quiet bird talk. Find something of value to your specific customers that you can offer to get them to sign up, or opt-in, to your list.

Once people opt-in, you have a ready-made audience for your affiliate marketing links. You no longer have to wait for them to visit your site. Write an article about birds or bird care, put together some tips, even just tell a bird story, include links to the programs you want to promote, and deliver it straight to their inboxes. This is an excellent way to generate affiliate marketing leads of people who are receptive to the products you're selling.

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How E-Commerce Works

E-commerce is the exchange of goods and/or services electronically. When you buy something from eBay, Amazon.com, or any on-line store, you've participated in e-commerce. If you've ever downloaded music from a site like Napster or iTunes, that's e-commerce, too. First, lets discuss the different types of e-commerce to help you understand it better.

B2B:

B2B or business-to-business e-commerce is the oldest form of e-commerce. Back in the 1960s, banks and other businesses began sharing and transferring files and information electronically. It was still limited, because there was not one standard way of conducting this business, so not all businesses could successfully transfer with each other. Once a reliable standard was set up in the 80s, B2B e-commerce really took off, because they all used the same method, and could exchange files much more easily.

C2C:

Consumer-to-consumer, or C2C e-commerce is popular today. If you've ever purchased something on-line from another person, rather than a business, either through an ad posting on a electronic bulletin board or an online auction, you've participated in consumer-to-consumer e-commerce. By far, the most popular from of consumer-to-consumer e-commerce is in the form of on-line auctions, through the mammoth eBay auction site, where anyone can put goods on-line for sale to the highest bidder.

P2P:

P2P or peer-to-peer e-commerce started with Napster, where users shared files for free. Now there are several similar websites and file-sharing programs and systems on-line.

B2C:

We can't explain how e-commerce works without mentioning the huge amount of e-commerce that takes places from business-to-consumer. When anyone purchases anything, whether it's a download of something electronic or any item that must be shipped to the buyer, at an online store or website, that's e-commerce.

So to explain how e-commerce works, it's necessary to keep these things in mind. E-commerce involves one or more of the following:

• the exchange of information on-line
• the exchange of money on-line
• the exchange of goods or services on-line

To explain how e-commerce works in your favour, the concepts are just as simple. If you want to purchase a book, for instance, you can find several on-line bookstores and compare the prices of that book to find the lowest one. You can check the cost of shipping the book, and their shipping times, and determine which store can get it to you the quickest, for the lowest price. All without having to stand in line, fight crowds, or spend any money for transportation or gas. So when you consider that you can comparison shop this way for small items and large alike, it's easy to see the advantages e-commerce offers you.

Though we can explain how e-commerce works in your favour, once you've purchased an item this way, it's easy to see the advantages yourself.

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Integrating a Shopping Cart with your Autoresponder

How important to your Internet Marketing is it to integrate your autoresponder with your shopping cart application? I'm here to tell you if you don't have one on your website, you're leaving big money on the table. In fact, you may even be dooming your on-line web marketing site to total failure. Harsh words! Right? But it's true.

One of the most important things you want to do when a customer hits the buy button, on your site, is to let them know their purchase has gone through and thank them for shopping with you. This can be accomplished with a simple autoresponder e-mail almost faster than you can blink your eyes. However, that's not the end of your message or at least it shouldn't be. You have a golden opportunity to reach out to your customers and whisper in their ear about any specials you are running and other items you have in your store.

A very effective way to capitalize on the "thank you" message you send out is to mention related accessory items to the product they just purchased. An example of this would be if your customer purchased a name brand pair of shoes, you would want to offer them a matching hand bag by the same designer. To make the offer even more enticing to your customer be sure and mention a discount off the accessories.

Listen up! Whatever you do, don't include this offer on their e-mail sales receipt. You want your customer to have a "Hallmark" moment with their purchase. They need to feel they are the most important person on your on line store and no one else matters but them. Take the time to have a very special message prepared for your autoresponder and shopping cart integration.

Frankly, if you're not a good writer, you should hire someone who is a professional writer. Make sure this particular writer is experienced in writing warm and fuzzy messages. Although it is an added expense it is a one time expense only. Your ROI of the expense will be returned to you every time one of your customers responds to your follow up autoresponder message.

Now for a note of caution! Don't kill the golden goose that laid your golden egg. In effect don't overuse your autoresponder to bombard your customers with deal after deal. Remember, you want them to feel warm and fuzzy about you. You want them to feel they are special in your eyes and if your not careful you can wear out your welcome. Two or three messages a month will keep your name in front of them and an occasional 4th or 5th time when you have a super deal for them.

Properly worded e-mails will work magic for your bottom line. Very simply it will allow you to form a long term relationship with every customer. With just a little customization of your e-mails, the importance of your autoresponder and shopping cart integration will become apparent every time you look at your bottom line.

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Split Testing a Web Site

So you've decided to do some split testing on your website? What now? Here are some ideas:

1. Adding An Audio Greeting:

Audio greetings are like video. They can help or hurt depending on the quality of the audio. Audio greetings aren't as popular anymore, now that video has become so prevalent, but it's still often a nice touch. Something to test is whether to have the audio start immediately, or wait until the user presses "play". You can get some users angry if you start the message automatically, so you might use that approach only if it converts significantly better. If it only wins by a little bit, I'd advise you to wait for the visitor to start the audio. (important)

2. The Stylesheet:

If you use a style sheet to set the font styles, sizes, and colors of all your headlines, subheadlines, body text and more, you can test different schemes very easily. This is often worthwhile. If you link to your stylesheet, it can be tough to run the test, depending on the software you're using. So for the test you might want to pull the stylesheet into the head section of your test page.

3. The Layout:

Do you have one column or three? Do you have a long sales letter, or a short fact sheet. The general approach you take on your page can make a big difference. This might even be the most important choice to make. Unfortunately, when using multivariate testing software, it's often difficult to test this factor with other factors, because it pervades so much of the page. You can either test this factor separately, or run your multivariate test from a spreadsheet. Or, with a server-side PHP-based software program, you can test it with other factors with some clever work, though it will probably be much easier just to run a simple split test for this factor alone. (important).

4. Color Of Headline:

When Taguchi testing of landing pages first hit the scene hard in 2004, one of the examples people used most was of testing the color of the headline. Red was the best, it was said. But then there was a debate about whether a bright red (like hex #ff0000) was best, or a deeper red (like hex #cc0000) was better. Since then, I've tested red, blue, black, mixed red and black, green, and others, and I've found that the headline color isn't all that important. You can test it, but I wouldn't expect much. (not so important)

5. Text Of Your Order Button:

Should your order button say "submit"? Probably not. How about "click here?" Probably not. Well, what about "Yes! Let me Get Started Now!" Probably better. This is an often over-looked place to test. I would recommend testing it, though it's probably not quite as important as the headline or the offer. (medium importance)

6. How You Frame Your Price:

Do you apologize for charging $20, or do you sell it for $1,000, and make them think it's worth $10,000? If you frame too high, you might not be believable. Too low, and your product won't have much perceived value. Should you use a coupon code? When should you give it to them? At the top of the page? Should you let your affiliates pass on the coupon code? Price framing is a very important art, that you can develop through testing. (important)

About the Author:

Jim Stone, Ph.D. Created the Split Test Accelerator, and is an expert at using Taguchi testing to improve landing pages. Visit STA to learn more, or visit this page for more split testing ideas.

8 Proven Strategies To Make You Sales Online

Contributed by andrew pickett

Yes I know you're probably saying to yourself I've heard it all before. Well stop that voice inside your head for 2 minutes. Success in Internet Marketing is happening to a small number of people as compared to the amount of people trying.

There is a huge amount of online marketing material out there. Good and Bad. People telling you that you can make this ton of money by doing this. Well I was as non believing as the next person, that was until I followed enough good information.

What is important is that you must get prepared. Absorb all the good information. (Siphon out the rubbish).

How do you find the real deal information? Well you get referred to it or be like me and try everything (call it overheads to starting any business) until you know you have the gold.

The best is obvious! When you take on the good information, you become prepared and you see more and more opportunities arising. Success = When Preparedness meets Opportunity.

To prepare you need to have:

1. Attention to detail 2. Knowledge which makes you more creative to do things others are not doing.

To become successful you have to:

1. Do the attention to detail 2. Apply the knowledge and keep going. Don't stop.

The successful results you get then gives you more energy to keep going. In turn you focus on the things that are working to create the life you want.

I have seen and tried the materials of many Internet marketers online with varying degrees of success. Most would have you believe it is "easy", just copy and paste their material.

But what you need to do is understand the ways of marketing and what products to promote. To have someone with integrity show you What, Where and How is extremely valuable.

I now know these details enough to be succeeding online and it is exciting to be pursuing my dreams. Dreams of working from home, living by the beach and not working and reporting to someone else.

I am writing this for anyone out there who is thinking about creating income online or is making income online already. You can do incredible things when you have the best information with attention to detail. Know that it is there.

What if I said I knew someone who has made $2,600,000 US online for the 10 months to October 2008.

You can do it to and live your dreams from a computer income anywhere by applying the best knowledge.

Sit down. Write out what your dreams are. Picture and visualize them. What specific income per day 24/7 do you need to attain these dreams? Draw up a plan or mind map. Whatever you're comfortable with. What knowledge do you know now of Internet Marketing? What can you do now today to apply this knowledge and make income?

Are you prepared in : 1. Niche markets? 2. Keyword Mastery? 3. SEO Intelligence? 4. Content Creation? 5. Video Marketing? 6. Social Marketing? 7. PPC Domination? 8. Software Marketing?

Get prepared one step at a time. Small pieces. Not overwhelm. You can do it over a timeline.

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Are You Finding Hot Niche Markets?

Contributed by Laurance Dunne

There are many affiliate programs, network marketing and other programs, every one is looking for concrete ways to make money. The big programs are usually saturated very quickly, the best way to avoid this is finding niche markets.

A niche is basically a small market, for example Ford is a market, but Ford Mustang is a niche. A piece of a jig saw or a small piece of the puzzle so to speak. The KEY is finding a hot niche, there are many ways to do that.

The best place to start looking for a niche product to market is in your own life. What do you like, need or enjoy? This works on two levels, one chances are, if you like, need or want something, someone else does as well and two if it is already something you are interested in then you will have plenty of knowledge on the subject to write about.

Finding a hot niche market by looking at every day problems. All the daily problems that you might encounter there is a good market somewhere.Someone once made a fortune on a bad breath eBook, the possibilities are endless.

Do you like making things people are always into arts and crafts. Use a craft you like or research a new one this is always good for finding hot markets. This market is probably on the increase considering todays economy.

If you are hitting a brick wall, not one idea coming to mind. Begin brainstorming. Write down as much as you can. When you focus and concentrate you will be surprised what will pop into your head.

If your brain is not coming up with any solutions then its time for research. Visit chat rooms, search the net, read blogs see what people are discussing. You will have several ideas for finding hot niche markets. .

Here is where the fun part comes in. Now that you have found a potentially hot market, you need to find keywords to back it up. Keywords will make or break your online marketing endeavors.

There are many Keyword tools on line, many are free, this will help you find hot keywords based on you subject. Say Mustang is the latest craze, put Mustang in the "keyword tool" the results might show 1969 has had a lot of hit over the past few week, this would be a good term to indicate a hot niche market.

Put all the information you have gathered and begin building your content around the hotly searched key word. Always take note of your research as some of the keywords that you found could be developed for a secondary niche.

Finding Hot niche markets are one of the fastest ways to make serious money on the Internet. People love their niche items and will pay through the nose sometimes to get them.

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