Monday, August 10, 2009

Youtube Video Marketing Tips - Optimize Your Videos for Youtube

Contributed by Marcus Richard

OK so, you're posting videos on YouTube and they look... well, they look like junk. You're wondering what the heck is going on and how the heck to fix it, right? Well, that's where we come in. This article will give you some quick tips and tricks to getting the best quality you can out of YouTube until they change the how and what of their service to allow for better videos.

So here's the skinny on what you need to do to get your videos to be all they can be on YouTube without massive headaches, expensive hardware, and Hollywood-sized editing budgets. The following are the major points to take into account prior to uploading your videos.

Resolution

YouTube display in a fairly specific resolution and to help their compression utilities get your video up with the minimum of loss of quality, you need to match your video to their resolution. Since they're using 720p now, which means you should have 1280x720 pixel resolution, you need to set your video resolution accordingly. This will cut down on compression time and give you a better idea of what your video will look like in the end. It's not so bad really. The resolution is HD and that means that you can get a real HD experience out of YouTube.

Bit Rate

You're asking what the heck that is right? Well, simply it's now much information your video will contain per period of time. Normally this comes up in Kilobits or Megabits per second. Obviously, in this regard, the higher the better. However, if you go too high, the video files will far exceed the limitations of YouTube so you need to learn balance, Grasshopper. In this case, you still want a high number but you don't want it to be sky high. Somewhere around 6 Mbps to 8 Mbps is a good range. Then, when the video gets to the YouTube compactor, it'll have enough data to retain quality. YouTube can handle up to 1GB of file but only 10 minutes so pay attention to that also.

Audio Format

What else can you do to help YouTube make your video the best it can be? Well you can make sure your audio tracks are set to MP3 or AAC encoding (44.1KHz Stereo) for one.

Video Format

Another thing you can do is make sure the file format is H.264, MPEG-2 or MPEG-4 format because quite simply, YouTube doesn't really like much else. You can get yourself a video editor that handles multiple formats to help you with all of this and so that you can convert and edit as you need. You needn't pay a lot for one, even Quicktime Pro is only $30. Finally you can keep your video file above 30 frames per second and this will help reduce jitter after the compression process.

Take all of this into account and you're on your way to some better looking YouTube videos in the near future. Now get out there and get to work!

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